Yara launches new brand of biostimulants

Yara announced on Wednesday that it has launched a new brand of biostimulants that will help to improve crop resilience and increase nutrient uptake. The company said that it unveiled YaraAmplix at the Biostimulant World Congress in Milan, Italy.

Yara’s CEO, Svein Tore Holsether, commented in a press release that ‘Extreme weather is destroying crops all over the world with drought, flooding and frost. Biostimulants helps farmers make their crops stronger, and more resilient to stress from climate change. Farmers are the first line of defense against food insecurity, and we are adapting to their needs with solutions that allow them to prosper when the environment is not always on their side.’

Yara noted that over the past five years it has developed a comprehensive product portfolio of biostimulants, each with a unique formulation based primarily on natural ingredients such as seaweed and plant extracts. It added that during this period the portfolio has seen a compound annual growth rate of more than 50%.

The firm said that these products will now become part of the YaraAmplix brand family, which will see several new additions in 2024.