PhosAgro launched the new AgroResult mobile app
During the annual international forum Innofood, PhosAgro presented its digital services and innovative products.
The forum participants discussed innovative technologies in the food industry and agriculture, as well as their role in ensuring global food security and venture investments in the industry. The event was attended by heads of fertilizer producers and investors.
During the session “Soybean is the culture of the future. How to help realize the genetic potential of crop yields” PhosAgro introduced the AgroResult mobile application, which combines the functionality of an agricultural calculator and a farmer’s personal account.
The AgroResult application is the only mobile app in the industry that allows farmers not only to receive personalized recommendations on the application rates of nitrogen, phosphorus, and potassium fertilizers for specific parameters of the field, soil, crop, and predicted yield, but also to choose the optimal nutrition system, select the most suitable brands of mineral fertilizers and calculate the required volume. Besides, the user can order the necessary mineral fertilizers directly in the app.
According to the statement of PhosAgro Deputy CEO Sergey Pronin, the company is actively developing online services and platforms for clients, forming a full-fledged digital ecosystem: “Our efforts in the field of innovation and digitalization are bearing fruit – a loyal audience that constantly uses PhosAgro’s digital platforms and services exceeded 17 thousand users in July 2022. With the help of the digital ecosystem, we are promoting our eco-efficient solutions – new brands of fertilizers and feed additives – to facilitate the rapid adoption of new technologies, which means that farmers harvest healthier food with better production profitability.”
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